The Beach Shop Vero, Bireley Family

Jackie Zorn and her husband Errol moved to Vero Beach in 1945.  At the time, the Barrier Island had no shops. There were crude roadways and no bridge connected to the mainland.  The Driftwood Inn and Sunny cottages were the only businesses on the island.  In 1950, after the death of her husband, Jackie built a two store building (where Very Fitting is today).  The central store became Jackie Zorn’s Beach Shop.  Jackie’s Beach Shop was one of the original stores on the island and helped to establish the Ocean Drive shopping district into what it is today.

In 1959, Rich and Marti Bireley moved to Vero Beach to manage The Petite Shop, which was owned by Rich’s parents, Dick and Evelyn Bireley.  In 1961, Rich took a job with Burdines department store in Miami.  During their stay in Vero, the Bireleys became friendly with Jackie Zorn.

In 1966, Rich became disenchanted with Burdines and was getting ready to move the family to Kansas City. He had accepted a management position with a department store there.  Out of the blue, Rich received a call from Jackie.  Jackie told Rich that she was thinking about downsizing and selling The Beach Shop. Rich’s initial reaction was, “I don’t have enough money to drive to Vero let alone buy a business.”  After a few trips to Vero Beach, an agreement was reached.  After seeing how much paperwork was required for the SBA loan, Jackie offered to hold the note on the business and finance the sale.

In 1977, Rich and Marti purchased Greene’s Sports and Specialties.  The store was located directly across Ocean Drive from the original Beach Shop. (This is the Current location of The Beach Shop).  They operated the store under the Sports and Specialties name and later as The Beach Shop.

In 1993, the Bireleys added a second floor to the Sports and Specialties building.  An office and stock room were added. The store significantly increased its selling floor space and received a beautiful face lift.  In 2003, the Bireley's relocated The Beach Shop from its original location to the new building where it is today.

In 2004, Rich passed away while doing what he loved, helping people.  Rich was working on a Habitat for Humanity home when he suffered a heart attack.  Rich was active in this business from the day he purchased it 1966 until the day he died in 2004.

In 2008, Rich and Marti’s second son, Martin, joined his mother at The Beach Shop.  Martin worked for Parisian Stores (located in Birmingham Alabama) for 20 years. At Parisian, Martin was a Buyer for many years and served as Director of Merchandise Planning at the time the company was sold in 2006.  Parisian was a 45-store chain and a division of Saks 5th Ave.

Currently, Marti and Martin are running the business with the help of some wonderful associates. We hope to see you in beautiful Vero Beach, Florida!

Thank  you for shopping with us,